No animation may exceed 15 seconds (with some additional
restrictions on certain products as stated below). Ads may
permit re-initiation of animation through user interaction
if clearly labeled
Limit of 3 animation loops and 5 frames.
All in page ads must have a 1 pixel border to clearly
identify where the page ends, and advertisement begins.
If creative has a light colored or white background, creative
must also have a visible border (a dark colored line) around
the ad. USAPrepScores reserves the right to add a border
to non-compliant creative.
No more than three separate creatives/tags per ad placement
allowed at one time
Macromedia Flash:
Requirements: .swf file with a mandatory "click through"
tag in the file#.
Flash click tag creation / testing resource
Macromedia Rich Media Advertising Resource Center
Flash version 5,6,7,8,9 only
Click through Url.
Back-up .gif file.
Click through Url.
Animation must cease motion after 15 seconds.
Adobe Flash loop resource
Animation cannot exceed 24 FPS (Frames Per Second)
Submission and Approval: We only accept Rich Media provided
we have a week to test the creative.
One week of lead time is needed for Rich Media creative changes.
The advertiser is required to provide USAPrepScores with an
alternative form of creative should the Rich Media fail to
perform as expected.
